🔹 Role Overview
Mahi Diagnostics is seeking a dynamic and results-driven Marketing Head to lead and execute all branding and marketing initiatives. You will be responsible for overseeing our online and offline presence, designing creative campaigns, driving patient engagement, and leading a small but powerful marketing team. This is a hands-on role—ideal for someone who loves executing ideas and making a visible impact in the diagnostic and healthcare space.
🔹 Key Responsibilities
- Marketing Campaigns: Plan, design, and execute targeted marketing campaigns for new services, offers, and public health awareness.
- WordPress Website Management: Handle all updates, banners, service pages, blogs, forms, SEO plugins, and ensure the website remains up-to-date, fast, and user-friendly.
- Social Media Management: Create, schedule, and post regular updates, reels, offers, and campaigns on platforms like Instagram, Facebook, etc.
- Graphic Design & Video Content: Independently design graphics, reels, and marketing creatives using Canva, Photoshop, or any other preferred tools.
- Performance Analysis: Track marketing metrics, ad performance, and content reach — and optimize accordingly.
- Brand Messaging: Define and maintain a consistent voice, style, and design across all Mahi Diagnostics platforms and materials.
- On-ground Team Building: Hire and train a small marketing team for local campaigns, flyer distribution, and clinic outreach.
- Print & Offline Materials: Coordinate creation of pamphlets, posters, banners, and branded content for clinics and field teams.
🔹 Requirements
- Minimum 1 year of experience in hospital/healthcare marketing is mandatory.
- Strong working knowledge of WordPress — page updates, SEO tools, plugin use, theme adjustments, and media management.
- Graphic design skills (Canva/Photoshop or similar).
- Experience creating Instagram/Facebook reels, stories, and ads.
- Ability to plan and execute both digital and ground-level campaigns.
- No specific educational qualification required — we value practical skills and initiative.
🔹 Compensation & Growth
Performance Review: Post 1-month probation, salary will be revised based on campaign outcomes, visibility metrics, and leadership
Starting Salary: ₹25,000/month
